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FILM: ‘BRIEFLY’ UNLOCKS THE POWER OF THE CREATIVE BRIEF

Briefly
Director: Tom Bassett
Duration: 25mins

Every creative project begins with The Brief. So why does the content of this standard issue document range from the inane to the ingenious to the unexplainable? This 25min film explores how some of the world’s most consistently exceptional creative talents thought about – and used – the brief to achieve greatness.

Created by Tom Bassett, of disruptive brand and design strategy firm Bassett & Partners, ‘Briefly’ is a thought-provoking film and a must-see for anyone who has ever tried to apply their creative talents to meet the elusive needs of a client. Tom goes on to explain:

The end goal of Briefly is to help inform and inspire future generations of collaborators to write better briefs and manage the briefing process differently in order to help lead to exceptional creative results. So while every project will still start with a brief, the dream is that more end products are exceptional because of how these creative titans re-shape the way we all think about briefs.

Words: iitsFusion

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