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IITS PRESENTS 7 EMCEES: A DEAL REAL STORY

IITS Media was invited to work with CMN and students from City & Westminster College on the launch of the Deal Real pop up shop. We were tasked with developing a short film to tell the story of the renowned West End record store that once played host to talent such as Mos Def, John Legend, Kanye West, Doc Brown and a young Lowkey.

Of course, we rose to the challenge. ‘7 Emcees’ paid homage to Rakim’s immortal lyric, as Fusion and the team invite legendary Deal Real MCs and put ‘em in a line to show and prove with the lyrics. What followed was a heartfelt tribute to those halcyon days, set to beats and bars from some of the freshest and most decorated purveyors of the culture. Screenings at the pop up launch over the summer and The South Bank Centre received critical acclaim. But don’t take our word for it, watch it online!

Words: iitsFusion

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