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VOLKWAGEN MAKE TAKING THE STAIRS FUN… WITH A FEW SIMPLE STEPS

We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. Volkswagen clearly share our sense of creative mischief as they decided to apply their ‘fun theory’ to an innocent flight of stair. It’s amazing how a simple idea can make a BIG difference – Tom Hanks eat ya heart out.

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